Hello there!
I'm Elizabeth Shin,
a data-driven Mixed-Methods Researcher based in NYC.

Fueled by that iconic New York hustle,
I thrive on collaboration.
Let’s grab a "caw-fee" and
transform data into insights that
shape strategies and
elevate brands!

Prosperi-Key

Website Redesign

UX Research, Market Research, UX Design

Redesigned onboarding flow, optimizing information architecture to reduce user drop-off and enhance engagement.

Action Against Hunger

Website Redesign - Concept

UX Research, UX Design

Redesigned content layout and flow to streamline donations and boost donor attraction and retention.

Umee

Mobile Chat

UX Design, UX Research, Market Research

Designed chat screens from conception for a social media app, combining trend analysis with innovative UI elements for a unique user experience.

SenterME

Mobile App

UX Research, Market Research

Led user research for the beta launch of a mental health app, guiding all phases of Phase 1 testing.